United Responder Shield Embarks on URS250Tour

The United Responder Shield™ is a seven-foot, 300-pound tribute to first responders, created by contemporary Terrazzo master Allen Sedaka and through the divine inspiration of Bruce Schmutter, whose life’s purpose was reborn as a volunteer responder on September 12, 2001, in the aftermath of the World Trade Center.

The philosophy behind the symbolism of the United Responder Shield™ is to pay homage to all responders, those who sacrificed and those who continue to safeguard all those in need.

“We will never forget the heroes that willingly sacrificed their lives.
Their efforts have forever
forged a shield of protection for us all.”

Bruce took his dedication and lessons learned as a quest to make a difference through the founding of the Actionable Innovation Institute. Through its emblem, he has launched the URS250Tour™, a cross-country mission to share the healing and unifying powers of the Shield.

The United Responder Shield™ has stood proudly at the starting line of Memorial Stair Climbs, Nassau Coliseum, UBS Arena, and other venues, welcoming responders, survivors, and families. In recognition of the 250th birthday of our Nation and the 25th Anniversary of 9/11, the NFPA has selected the United Responder Shield™ as a symbol of patriotism and unity.

The Hall of Flame in Phoenix, Arizona, will serve as the westernmost destination on the 2,400-mile journey from its home in New York City. The public is invited to attend a special luncheon, offering families and loved ones the opportunity to Meet the Heroes of Phoenix and our nation. The significance of this museum lies in its preservation of rigs and artifacts from the World Trade Center, standing as the epitome of remembrance.

The URS250Tour™ will include a multitude of stops at firehouses along the way, featuring ceremonies and opportunities for onlookers to experience the United Responder Shield™ firsthand. The clear message will be delivered: I Stand For Heroes, So They Can Stand For Us All!

The United Responder Shield™ honors all responders and branches of the military, going beyond the bounds of individual designations and unifying brave men and women with a God-given purpose, saving lives.